Bank / Credit Union Use Cases
Close Operational Gaps and Empower Service Teams to Deliver Exceptional Customer Experiences with Co-Pilot!
Co-Pilot, our innovative Lightning Web Component on the AppExchange, transforms bank and credit union operations by streamlining customer/member service processes and empowering teams to deliver exceptional support. From handling high-volume inquiries with precision to navigating rare and complex cases with confidence, Co-Pilot ensures every customer and every member interaction is efficient and seamless. Equip your service teams with tailored, real-time guidance and dynamic workflows that reduce disruptions, enhance collaboration, and drive measurable improvements in customer and member satisfaction and operational efficiency.
Use Cases: Bank and Credit Union Service Optimization with Co-Pilot
Bank Customer/Member Service Overview:
Banks and credit unions face unique challenges in delivering exceptional customer and member service, particularly as they balance the need for efficiency with the personalized attention that fosters loyalty. High call volumes and routine inquiries like account maintenance or credit card questions demand speed and accuracy, while rare, complex cases—such as lien releases or mortgage program exceptions—require expertise and precise guidance. Without the right tools, service teams may struggle with inconsistent responses, delays in resolution, and unnecessary escalations, leading to customer and member frustration and eroding trust. These challenges, if left unaddressed, can impact operational efficiency and jeopardize one of the most critical goals for banks and credit unions: cultivating strong customer/member loyalty through reliable and personalized service.
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To uphold its internal security policies and maintain employee trust, the bank/credit union prohibits unauthorized monitoring of employee bank accounts. However, there are rare instances where an employee may need to access another employee's banking information (e.g., for approved investigations, transactions, or support).
To ensure compliance with the policy, Co-Pilot implements a controlled visibility feature to protect sensitive data while still enabling necessary access under strict acknowledgment and logging procedures.
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Trigger:
A bank/credit union employee attempts to view a customer record flagged as a Bank Employee.
Co-Pilot Workflow:
Detecting a Flagged Record:
When the customer’s profile includes a "Bank Employee" flag , the system automatically applies the data protection workflow.
Screen Blurring and Disclaimer Screen:
The Salesforce page loads with the background blurred, obscuring all account details.
A overlay window appears in the foreground containing the following elements:
Title: "Sensitive Record: Employee Account"
Disclaimer Text:
"You are attempting to access the bank account of a fellow employee. Accessing this information is strictly monitored and must comply with the bank’s security policies. Please review the policy before proceeding."Policy Link: A link to the full policy document for review.
Checkbox:
Label: "I acknowledge that accessing this record is in compliance with the bank’s policies."
Confirm Button: "Acknowledge and Proceed"
Acknowledgment Required:
Until the checkbox is selected and the acknowledgment confirmed, the blurred view remains in effect.
If the user does not acknowledge the policy, they are prevented from accessing the record.
Removing the Blur:
Once acknowledgment is confirmed, the blurred screen disappears, and the record details become visible.
Activity Logging:
The following details are automatically logged:
Employee name accessing the record.
Date and time of acknowledgment.
Record ID and customer name of the accessed profile.
Logged data is stored in a restricted custom object for audit purposes and tied to the corresponding case or record.
Technical Configuration in Salesforce
Field/Trigger Configuration
Customer Object Field:
Is_Bank_Employee__c (Checkbox): Identifies flagged accounts.
Page Setup:
Blur Effect: applied to blur record details upon loading.
Modal Window: Custom Lightning Web Component (LWC) for policy acknowledgment.
Workflow Rule:
Name: Bank_Employee_Record_Access
Evaluation Criteria: Triggered when Is_Bank_Employee__c = TRUE.
Immediate Actions: Display modal and blur background.
Audit Tracking Custom Object
Object Name: Employee_Access_Log__c
Fields:Accessed_By__c: User who accessed the record.
Accessed_Record__c: Reference to the customer record.
Access_Date__c: Date and time of access.
Acknowledgment_Confirmed__c: Checkbox to verify acknowledgment.
Example Policy Acknowledgment Modal Text
Title: Sensitive Record: Employee Account
Body:
You are attempting to view an account flagged as belonging to a bank employee. Accessing this record is subject to strict compliance with the bank’s security and privacy policies. Unauthorized access or misuse of this data is prohibited and may result in disciplinary action. By proceeding, you acknowledge understanding and adherence to these policies. -
Data Privacy Compliance: Ensures the bank adheres to internal privacy and security policies.
Transparency: Tracks and audits every instance of employee record access, creating accountability.
Proactive Protection: Prevents unauthorized access by requiring acknowledgment before revealing sensitive data.
Trust Building: Maintains employee confidence in the bank’s commitment to their privacy.
Scalability: Supports both high-volume, routine processes and rare, complex cases with equal efficiency.
Reduced Training Costs: Enables new agents to handle inquiries confidently without extended onboarding or frequent manual intervention.
Operational Continuity: Eliminates downtime by delivering real-time updates and process changes directly into the agent's workflow.
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Automated Fraud Detection and Alerts:
Use Co-Pilot to alert on patterns of fraud in customer records and alert agents when suspicious activities are flagged. Workflow rules deliver alerts, reducing the need for manual intervention and accelerating resolution times.
Loan Approval Process (Automated Risk Assessment):
Leverage loan application criteria to automatically deliver next best actions on loan applications based on pre-set risk criteria (e.g., credit score, loan-to-value ratio) and provide the agent with steps to verify and process approvals.
Ad-Hoc Campaigns (e.g., Special Loan Offers or Member Engagement Promotions):
Create criteria based agent alerts for special offers and incentives to upsell opportunities, incentivizing cross-selling, or notifying agents when a customer qualifies for a special promotional loan rate.
Regulatory Compliance Updates and Alerts:
Drive compliance with regulatory changes by automatically delivering updates to agents based on new requirements. This helps prevent errors and ensures the bank or credit union stays compliant with legal standards.
Ad-Hoc Referral Programs:
Create on the fly referral campaigns by delivering targeted alerts to agents when a customer’s record matches referral criteria (e.g., existing customers referring new mortgage applicants).
Workflow Example:
Trigger alerts when Referral Source is empty, but the customer opts into a referral incentive program.
Display step-by-step referral program benefits and how to document referrals properly.
Incentives for Referrals:
Notify Agents via Co-Pilot
Guide Example:
“This customer referred John Doe for a new auto loan. Apply a $50 statement credit to their account.”
Centralized Knowledge Base for Customer Service:
Co-Pilot’s knowledge base centralizes unstructured data such as FAQs, policy documents, and branch-specific procedures. For example:
During an inquiry about courtesy pay adjustments, agents can quickly search “Courtesy Pay Rules” in the knowledge base, reducing resolution time and improving accuracy.
Experience Cloud - Onboarding and Incentives for New Accounts:
Automate personalized onboarding guides for new customers with step-by-step instructions for activating online banking, enrolling in banking services like Bill Pay and eStatements, linking external accounts, and downloading the mobile app.
Service Recovery Programs:
Trigger Co-Pilot workflows to alert and guide agents on customers eligible for compensation for service disruptions (e.g., waiving overdraft fees after system outages).
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By adding Co-Pilot to your Financial Services Cloud implementation, banks and credit unions can streamline their service operations, reduce friction in complex workflows, and ensure consistent, high-quality customer interactions. With Co-Pilot’s ability to provide real-time, contextual guidance, automate workflows, and manage knowledge, institutions can foster greater customer/member loyalty, improve operational efficiency, and stay agile in an increasingly competitive financial landscape. Co-Pilot empowers service teams to provide better service, faster resolutions, and a more personalized customer/member experience.
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Many banks and credit unions have successfully deployed Experience Cloud in conjunction with the Salesforce Financial Services Cloud (FSC) to enhance client engagement. By adding Co-Pilot, Salesforce clients can deliver personalized, context-driven messaging, incentives, and guided workflows directly to clients based on their account details. Whether it’s encouraging the enrollment in services like Bill Pay and eStatements, or providing reminders based on account activity, birthdays, or other important milestones, Co-Pilot helps create a seamless and proactive experience that improves service adoption and overall member satisfaction.
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Co-Pilot is designed to automate and enhance client engagement by delivering real-time, context-aware alerts and step-by-step guides to clients directly within their Experience Cloud portal. This enables personalized messaging that resonates with each client’s unique situation, driving better engagement and adoption of services.
Example Use Case:
Bill Pay Enrollment Prompt:
Problem: A member is eligible for Bill Pay but has not enrolled yet.
Co-Pilot Action: Co-Pilot will evaluate the Average Daily Balance (greater than $500) and detect that the member is not enrolled in Bill Pay. It triggers an alert.
Alert Message: “Hi [First Name], you’re eligible for Bill Pay! Start managing your payments easily and quickly. Click here to enroll now and enjoy free services for the next 3 months.”
Follow-Up: The alert will include a link to enroll and a simple guide showing how to set up Bill Pay, including adding payees and scheduling automatic payments. Additionally, Co-Pilot can provide an email template for a follow-up communication if the member does not enroll after 7 days: “Reminder: Don’t miss out on the benefits of Bill Pay!”
eStatements Enrollment:
Problem: A member is not enrolled in eStatements.
Co-Pilot Action: Co-Pilot triggers an alert based on the member’s account settings (e.g., no eStatements enrolled) and sends a personalized message.
Alert Message: “Save time and go green—switch to eStatements today! View your statements instantly and enjoy faster processing.”
Follow-Up: A guide is provided, showing how to opt into eStatements, with an incentive for enrolling, like “Sign up today and receive $5 towards your next transaction.” Co-Pilot also provides an email template for the follow-up: “We noticed you haven’t enrolled in eStatements yet—here’s a quick reminder to switch to paperless today!”
Birthday Engagement:
Problem: The bank or credit union wants to recognize the member’s birthday with a special offer.
Co-Pilot Action: Co-Pilot automatically detects the member’s birthday and sends a personalized message.
Alert Message: “Happy Birthday, [First Name]! Celebrate with a special birthday gift from us—click here to claim your offer!”
Follow-Up: A special offer, such as “Enjoy a waived fee on your next service or a 1% discount on a new loan application.” Co-Pilot generates an email reminder as a follow-up message if the client does not redeem the offer within 5 days.
Manager Configuration:
Criteria Setup: A manager configures the criteria for triggering alerts or guides, such as:
Account balance thresholds (e.g., Bill Pay eligibility based on $500 balance)
Service enrollment status (e.g., checking if the client is enrolled in eStatements)
Key dates (e.g., birthdays, account anniversaries)
Alert Types:
Alerts with clear, actionable next steps (e.g., “Click here to enroll in Bill Pay now”)
Step-by-step guides for service enrollment and usage (e.g., how to set up automatic payments)
Follow-up emails for uncompleted actions (e.g., reminders to enroll in eStatements)
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Proactive Engagement: Co-Pilot ensures that members receive timely, relevant messages based on their account details and milestones, increasing engagement without requiring manual intervention.
Improved Service Adoption: By encouraging clients to enroll in services like Bill Pay and eStatements, Co-Pilot drives faster service adoption and reduces manual workload.
Personalized Experience: Co-Pilot delivers personalized messages based on specific account activities, increasing the likelihood of the member acting on the information provided.
Guided Workflows: Co-Pilot guides clients through each process step, ensuring they don’t miss any critical information or steps, improving overall service satisfaction.
Increased Member Satisfaction: By providing value-driven, automated communications, Co-Pilot helps improve client satisfaction and loyalty, fostering stronger relationships.
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Loan Program Promotions:
Target specific loan programs (e.g., personal loans, home equity lines) based on the client’s financial status (credit score, balance thresholds).
Personalized alerts such as “You qualify for a personal loan with competitive rates! Apply today and get a 1% discount on the interest rate.”
Referral Incentives:
Encourage clients to refer family or friends to the bank for specific services.
Co-Pilot can trigger an alert with a message such as “Refer a friend today and earn a $25 referral reward!”
Account Tier Upgrades:
Based on transaction volume, account balance, or client engagement, Co-Pilot can notify the client when they qualify for higher-tier accounts with more benefits (e.g., premium checking).
Alert example: “Congratulations, you’ve unlocked Premium Member Benefits! Enjoy exclusive perks like waived fees and higher interest rates.”
Behavioral Triggers for Targeted Marketing:
If a client’s account activity indicates they might be interested in additional services, Co-Pilot can automatically push personalized marketing messages, such as new loan products or savings programs.
Holiday & Seasonal Offers:
Co-Pilot can send seasonal offers and personalized greetings during holidays (e.g., “Season’s Greetings! Enjoy a special rate on new loans during the holiday season.”)
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Co-Pilot, when integrated with Experience Cloud and Salesforce Financial Services Cloud, delivers a streamlined, personalized client engagement experience that increases service adoption and enhances member satisfaction. By automating proactive, context-driven alerts and guided workflows, Co-Pilot empowers banks and credit unions to connect with their clients at the perfect moment, providing real-time support and driving better financial outcomes. Elevate your client relationships, improve operational efficiency, and ensure long-term loyalty by integrating Co-Pilot with your Experience Cloud solution.
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A global retail company assigns leads based on regional territories, but rep turnover and frequent reshuffling create delays in proper lead distribution. Sales reps often engage with leads outside their assigned regions, leading to missed revenue opportunities and duplicate effort.
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The sales manager configures a Co-Pilot alert with these workflow rules:
Trigger Criteria:
Lead: State/Province = "California, Oregon, Washington" AND Lead Status = "New".
Workflow Actions:
Set Lead Owner: Assign leads automatically to the designated regional rep.
Delivery Type: Alert.
Alert Message: “This lead belongs to the West Coast region. The assigned rep is [Regional Rep Name]. Ensure all follow-ups are coordinated through them.”
Create Follow-Up Task: Schedule a call or email within 24 hours.
Start Date: Immediate, to manage high-priority leads during rep transitions.
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Maintains lead ownership consistency despite rep turnover.
Ensures timely engagement with high-priority leads.
Aligns lead assignment with geography-specific strategies.
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Simplify the reassignment process during territory realignments.
Prevents multiple reps from contacting the same lead.
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A SaaS company uses a lead scoring system to prioritize high-value prospects. When a lead score crosses a specific threshold, it needs to be routed to senior sales reps for immediate engagement. However, inconsistent monitoring of lead scores causes delays in follow-ups.
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The sales manager creates a Co-Pilot alert with the following workflow rules:
Trigger Criteria:
Lead: Lead Score >= 85.
Workflow Actions:
Set Lead Owner: Assign leads to the senior sales rep.
Delivery Type: Alert.
Alert Message: “This lead has reached a high-priority score of 85 or above. Immediate follow-up is required.”
Create Task: Assign a task for the senior rep to make contact within 24 hours.
Field Update: Update “Lead Status” to “High Priority.”
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Consistency manage next best action based on lead score changes.
Reduces manual oversight in lead prioritization.
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Item descripEnsures real-time communication of pricing updates, ad hoc incentives, and discount policies directly to relevant sales reps, reducing delays and miscommunication.
Delivers new product propositions or updated sales scripts to targeted teams without requiring time-consuming meetings.
Allows sales managers to create time-sensitive alerts tailored to specific roles, profiles, or groups, ensuring the right reps are equipped with current information during critical periods.
Streamlines the rollout of territory-specific messaging, promotions, or strategies, improving alignment across distributed teams.
Enhances agility in responding to market changes by enabling quick updates and precise dissemination of information.tion
Co-Pilot can help accelerate sales cycles and drive revenue growth by ensuring that sales teams are always aligned, informed, and empowered to act at the right moment. By eliminating inefficiencies and streamlining processes, it will help sales reps focus on what matters most—closing deals faster. With tailored alerts, real-time updates, and strategic guidance, Co-Pilot equips sales teams to increase conversion rates, reduce lag time, and ultimately achieve higher sales performance.